Job Description 20 people die each day in the U.S. while waiting for a transplant. Every 10 minutes, someone is added to the national transplant waiting list. Third of the patients at 10 years return to dialysis or re-transplantation. The waiting list to get a second opportunity in life is 112K patients long and growing for those needing a kidney or a liver transplant. This transplant launch has the opportunity to change the hope of “One transplant for Life” into reality and cause an inflection in society.
We are building a legendary team for a legendary launch. As the Director of Patient Marketing, you will have the opportunity to shape the complex market, build the ultimate experience for our customers and drive innovation.
If you are a highly energized, passionate marketer with an agile mindset and collaborative spirit that wants to join a team of change-makers that will create an inflection in society, we look forward to hearing from you. The current and future opportunities for this brand are limitless.
Specific responsibilities will include but are not limited to: • Ideate with an "outside-in" marketing approach to continuously cultivate knowledge and expertise around patient journey and entire healthcare ecosystem to best inform the patient journey • Understand the digital journey to reach patients and influence HCP conversations, as well as ensure the patient understands the support system and entire ecosystem including PAGs and public policy • Develop strategy to launch smart auto-injector, ensuring collaboration across customer groups in the ecosystem as well as internally across teams and functions • Responsible for patient awareness, activation, mobilization, onboarding, and adherence • Develop patient and caregiver empowerment strategy and tactics
General responsibilities will include but are not limited to: • Lead development and oversee execution of the brand strategy, priorities, and activities across all segments or channels within a given vertical • Provide strategic direction to peers and team members to inform and drive brand growth, including making trade-off decisions and recommending priority activities and investment based on commercial value • Ensure appropriate market analysis and competitive benchmarking is conducted to inform marketing programs and tactics • Execute or advise on execution of marketing strategies and tactics by channel / stakeholder aligned with the brand strategic imperatives and grounded in insights • Lead interactions with extended brand team members (Sales, Market Access, Medical, Clinical, Regulatory, Training, Finance, etc.) building consensus/buy-in amongst the team • Effectively interact with internal customer groups (e.g. Sales force, TLLs) to understand needs and handle requests as needed; aid in the development of field-facing updates and communications • Collaborate with Global on strategic initiatives and brand issues; align with Global, as appropriate, on global brand strategy • Manage team members (as assigned) and foster team development
Minimum requirements What you’ll bring to the role:
• Education: Bachelor's Degree in business and/or biological science education with concentration in marketing are preferred (MBA preferred) • Experience in pharmaceuticals, biotech, healthcare, and/or CPG industry preferred • Diverse experience outside of marketing (e.g. Customer-facing/sales experience, managed markets, operations, medical, etc.) • 7-10 years of experience that translate to breadth and depth of marketing-relevant competencies (e.g., marketing, market access, sales leadership, etc.) with command across pharma marketing domains and mastery of multiple domains • Experience with product commercialization with respect to devices • Experience with complex caregiver / support systems (including devices, understanding behaviors, etc.) • Experience driving patient empowerment and adoption of injectables in legacy small molecule market • People management experience, with the ability to foster and build high-performing teams • Demonstrated experience establishing and engaging key customer groups and other important stakeholders internally and externally to gain deep insights to evolve brand strategy and communication • Proven track record of success showing strong strategic thinking, problem-solving, and decision-making capabilities, often in ambiguity and within an agile way of working • Strong project management experience and skills • Strong learning agility / growth mindset • Travel is important and an estimate is approx. 25-35%
What you’ll receive: Competitive salary, annual bonus, long term incentive for select levels, health insurance, paid vacation/holidays, potential flexible working arrangements, subsidized dining facilities, employee recognition scheme. Why consider Novartis? 799 million. That’s how many lives our products touch. And while we’re proud of that fact, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people’s lives?
We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you’re given opportunities to explore the power of digital and data. Where you’re empowered to risk failure by taking smart risks, and where you’re surrounded by people who share your determination to tackle the world’s toughest medical challenges.
We are Novartis. Join us and help us re-imagine medicine.
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Internal Number: 301450BR
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